SHERA Board is a fibre cement board from Thailand that established since 1974. Within the year Shera has produced many product that use for house development or improvement. In reaching of new market and more penetration Shera created an event that bring distributor and reseller to know more about their product.
What we did
- Brand Activation campaign in Surabaya with objective to invite owner of “toko” or material shop to introduce Shera wood plank product. The event were held on Ciputra World Hotel – Surabaya.
- With one of the incentive is go to Thailand and see Shera factory the promotion event grab distributor attention and reach good number of sales.