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2010-02-10 07:23:30
Indonesia Advertising Industry 2010
International Advertising Association estimates that the world advertising expenditure in 2010 will rise following the start of the world economic recovery
International Advertising Association estimates that the world advertising expenditure in 2010 will rise following the start of the world economic recovery. Indra Abidin, chairman of International Advertising Association said the increase in this year is driven from growth in key regions in Asia such as China, India, including Indonesia. While countries in the world such as USA, Europe and even Japan and Korea are still overshadowed negative growth.
The growth of advertising expenditure in Indonesia, supported by 5.5 % economy growth, in various sectors of the economy such us property sector, finance, and telecommunications.
Indra Abidin
estimates that the national advertising expenditure in 2010 will be
close to U$ 49 million spread in
medium of television, magazines and newspapers, outdoor advertising,
digital media and social networking sites.
Source : detik
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