2009-11-09 00:38:31
Advertising Expenditures reach 35.5 trillion rupiah
According to new publish report from Nielsen Media Indonesia total advertisement spending until fourth quarter has reached 35.5 trillion rupiah
According to new publish report from Nielsen Media Indonesia total advertisement spending until fourth quarter has reached 35.5 trillion rupiah, this kind of value is supported by increase of advertising spending by political parties in general elections.
This research didn't calculated discount and conducted in 24 television channel, 103 newspaper and 165 magazine around Indonesia region.
From the advertising media review, television remains in the first place to advertise by 61%, followed by newspapers and tabloids in the second place by 35 % and the remaining is taken by other media.
Ten Largest Advertising Category : (in rupiah)
- government and political parties : 2.9 trillion
- telecommunication companies : 2.8 trillion
- social services, corporate social responsibilities : 1.4 trillion
- motorcycle product : 1.1 trillion
- cigarette : 1.1 trillion
- hair care product : 1.0 trillion
- hot line services, party line : 895 billion
- skin care product : 873 billion
- media : 858 billion
- bank, financial institution : 806 billion
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